Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Develop and implement procedures for identifying advertising needs. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. Seek and provide information to help the company determine their position in the marketplace. Measure and assess customer satisfaction.
Market Service Analyst and Marketing Specialist